A Note on Spot Price vs. Retail Price
It's important to know that the 'spot price' on this chart is the official wholesale price for raw gold and silver. This is different from the final retail price of a gift on our product pages.
We show you the spot price for total transparency, as it's the perfect benchmark for tracking the general trend of an asset's value in real-time. Here’s a simple breakdown of the differences:
The Buy Price: The price you pay for a gold bar or coin is always a bit higher than the spot price. This difference covers the costs of making the coin or bar from the precious metal raw materials, the cost of travel and logistics, as well as the seller/ dealers margins.
The Sell-Back Price: If the recipient ever sells the asset to a dealer, the price they get will be a bit lower than the spot price. This covers the dealer's margin and the cost of verifying and processing the item.
Our promise is to always show you the spot price for total transparency, giving you a clear, honest benchmark for the value of the precious metal in your gift.
We show you the spot price for total transparency, as it's the perfect benchmark for tracking the general trend of an asset's value in real-time. Here’s a simple breakdown of the differences:
The Buy Price: The price you pay for a gold bar or coin is always a bit higher than the spot price. This difference covers the costs of making the coin or bar from the precious metal raw materials, the cost of travel and logistics, as well as the seller/ dealers margins.
The Sell-Back Price: If the recipient ever sells the asset to a dealer, the price they get will be a bit lower than the spot price. This covers the dealer's margin and the cost of verifying and processing the item.
Our promise is to always show you the spot price for total transparency, giving you a clear, honest benchmark for the value of the precious metal in your gift.
How to Read These Charts
Think in Years, Not Days
This isn't a get-rich-quick chart. The true story of an asset is often told over years. Try switching the time range to '3 Years' or '5 Years' to see the bigger picture beyond the daily bumps.
Embrace the Wobble
You'll notice the line goes up and down. That's perfectly normal for any asset and is often called 'volatility'. These short-term wobbles are part of the journey. The key is to focus on the long-term trend, not the daily fluctuations.
What Moves the Price?
Gold's price often reacts to the global 'mood'. Because it has a long history as a store of wealth, its value tends to rise in uncertain economic times. It also comes down to a simple rule: there’s only so much gold in the world. When more people want to buy it, the price tends to go up.